The subtitle of the piece will give you a clue:
"We are in a strange interregnum of titillation between cultural hegemonies, before familiar hierarchies appear online"
Now I quote the late, great George Carlin here: "that is what is known as being STUNNINGLY, EMBARASSINGLY full of s**t". There's plenty of it, too :) Here is some more
"key to an understanding of how this interregnum is eating holes in the British social fabric"
Which led the way for my personal favourite from the 100s of bewildered comments. This from someone calling himself DannyKen:
"Blimey, Will. You don't so much mix your metaphors as put them in a blender"
I too commented on the images this put in my head. Someone is having a laugh here, surely?